By Tim Peterson – June 12, 2025 –
This post is a WTF explainer, in which we break down media and marketing’s most complicated terms. More from the series →
This video is sponsored by Index Exchange. To learn more about sell-side decisioning, take a look at this report
A great deal of choices are made in between the time somebody appears on a site and when an advertisement loads on the page. Numerous of those choices are left up to marketers and the demand-side platforms they release to do their programmatic advertisement purchasing. Less choices are made by publishers and the supply-side platforms they utilize to offer impressions.
It does not have to be that method. With programmatic procedures accelerating, publishers and SSPs can do more retailing of impressions before they are set up for auction. This retailing can take various kinds– such as setting cost floorings, including contextual signals and attaching brand name viability ratings to a quote demand– all of which can fall under the umbrella regard to sell-side decisioning, as the video listed below discusses.
Index Exchange did not have any input or approval over the video’s editorial material.
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