Perplexity is constructing a web browser in part to gather client information for targeted advertisements

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Perplexity is constructing a web browser in part to gather client information for targeted advertisements

Anna Washenko

AI business Perplexity revealed in February that it was developing its own web browser called Comet. In a current interview with the TBPN podcast, CEO Aravind Srinivas provided some insight regarding why business seemed branching off from its expert system focus: It’s to gather user information and offer them targeted ads.

“That’s sort of among the other factors we wished to develop an internet browser, is we wish to get information even outside the app to much better comprehend you,” he stated. “We prepare to utilize all the context to develop a much better user profile and, perhaps you understand, through our find feed we might reveal some advertisements there.”

If that all sounds familiar, it might be ended up being Google’s Chrome web browser has actually taken a comparable method. Comet is developed on Chromium, the open-source internet browser base from Google. That’s not to state Perplexity would not take the opportunity to go directly to the source and get Chrome in the consequences of Google’s current monopoly court judgment relating to online search. In the continuous hearings about Google and its prospective sale of ChromeChief Business Officer Dmitry Shevelenko stated he believed Perplexity would have the ability to continue running the web browser at its existing scale. Unsurprisingly, he wasn’t too crazy about OpenAI obtaining the home.

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