By Digiday Awards – April 22, 2025 –
The winners of this year’s Digiday Streaming and Video Awards– previously the Digiday Video and television Awards– discovered success by concentrating on individual stories and significant experiences to promote connections and drive brand name affinity. Marketers likewise showed a dedication to development, leveraging emerging innovations such as improved in-scene marketing to enhance user experiences.
Service Insider is acknowledged in 2 classifications: Best Interactive Video Experience, along with partner Amazon Ads, and Best Use of YouTube. In 2024, Business Insider executed a robust YouTube technique to increase watch time, increase engagement and construct a devoted customer base. The publisher diversified its material by developing longer videos and significant marathons, and tactically arranged them to enhance audience retention and grow watch hours. Organization Insider likewise fine-tuned its product packaging through YouTube’s A/B thumbnail screening function and profited from Shorts to present brand-new audiences to its material community and direct them to long-form videos. With 9.65 million customers and increasing, Business Insider’s YouTube success shows how thoughtful product packaging, varied formats and interactive functions can drive continual development and audience commitment.
YouTube itself is a winner in 4 classifications: Best UGC Integration Strategy, Best Use of Data-Driven Personalization, Best Video Podcast and Best Short Form Video of the Year. The platform is acknowledged in the very best Use of Data-Driven Personalization classification for fine-tuning its suggestion engine utilizing AI-powered tools and real-time user habits to serve hyper-relevant video recommendations. From tailored video feeds that adjust to developing interests to brand-new functions like Search Highlights and Smart Topics, YouTube reimagined content discovery throughout its community. These updates assisted surface area essential minutes within videos and classify material into customized styles, making each user’s journey feel distinctively user-friendly and smooth.
In the very best Use of Live Video classification, Daily Mail is the winner for its live TikTok broadcasts of relevant occasions. As TikTok’s biggest news publisher, Daily Mail leveraged its 20 million-strong following to provide more than 100 livestreams throughout the year, consisting of protection of the Met Gala, Super Bowl LIX and the 2024 election. Its Met Gala livestreams produced more than 65 million views and resulted in a 154% dive in TikTok fans. By focusing on immediacy and availability, the publisher broadened its digital footprint and deepened user commitment throughout platforms, speaking with the power of live video and developing Daily Mail as a crucial gamer in the progressing digital news landscape.
Check out all the 2025 Digiday Streaming and Video Awards winners listed below.
Finest Advertisement
Nulo: “Every Dream They Hold”
Finest Advertisement Tech Innovation
Introduce of LTX Studio: Lightricks’ AI Video & & Storyboard Tool
Finest Brand Film or Series
Celeb Substitute– Amazon
Finest Community-Building Strategy– NEW
USAFacts– Informing Voters on the Issues that Matter
Finest CTV Advertisement Tech Platform
Samsung Ads x Liquid Advertising Drive ROI for Square Enix
Finest Digital Video Platform
Vimeo Central
Finest Distribution Strategy
Xumo Moves FAST Forward
Finest FAST Channel
Samsung Television Plus Celebrates David Letterman’s Legacy
Finest Interactive Video Experience– NEW
Company Insider and Amazon Ads– An Advertising Tail
Finest Measurement Tool
Conviva Helps Break 2024 NFL Streaming Records
Finest Multi-Platform Video Campaign
MIDFLORIDA Credit Union & & St. John Student Checking Campaign
Finest Original Programming
Tastemade Original Programming
Finest Production Strategy
1stAveMachine– United Airlines Safety Video
Finest Shoppable Content Strategy
LTK– New Video First Shopping App Experience
Finest Social Video Campaign
Caught in the Smile 2 Curse: QYOU Media x Paramount Pictures
Finest Streaming Service
UFC Fight Pass x Endeavor Streaming
Finest UGC Integration Strategy– NEW
YouTube’s LEGO Festival
Finest Use of AI
Vimeo Central
Finest Use of Data-Driven Personalization– NEW
YouTube
Finest Use of Live Video
Daily Mail
Finest Use of YouTube
Company Insider
Finest Video Podcast
Like & & Describe: The Official YouTube Trends Podcast
The Majority Of Innovative Advertising Partner
Omaha Productions
The Majority Of Innovative Studio
1stAveMachine
The Majority Of Innovative Video Producer
LUMO– Habitantes del Futuro: Innovating Kids’ Content
A Lot Of Innovative Video Sales Executive– NEW
Alison Levin– President of Advertising & & Partnerships at NBCUniversal
Brief Form Video of the Year
YouTube’s Social Collaboration with TheLandofBoogs
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