By Kimeko McCoy – December 24, 2024 –
Subscribe: Apple Podcasts – Spotify
Hang on tight. The rollercoaster that was 2024 is lastly concerning an end.
Online marketers might discover themselves lightheaded from the lots of ups and downs the market experienced this year. 2024 saw more advertisements on streaming platforms, however likewise an advertisement rate correction that preferred advertisement purchasers’ wallets. There was likewise the generative AI boom (or bauble, depending upon who you ask). Obviously, there was Google’s long kiss goodnight with third-party cookies, in which the tech giant chose to keep cookies after all however let users choose if they wish to decide in or not. And who might forget the 2024 governmental election, the present that kept providing to news publishers.
To assist the market understand this previous year, this episode of the Digiday Podcast is a vignette-style appearance back at 2024. Hosts Tim Peterson, managing editor of video and audio at Digiday, and Kimeko McCoy, senior marketing press reporter, review the greatest minutes (and podcast episodes) of 2024.
Here are the complete episode interviews that they point out in the podcast:
- Third-party cookies are holding on, however Epsilon states brand name online marketers must still concentrate on first-party information
- Inside Dow Jones’s AI governance technique, with Ingrid Verschuren
- Duolingo’s head of international social method, Katherine Chan, speaks about making unhinged material work and gaining from errors
- From scratch to knock dunk: New York Liberty’s Shana Stephenson on constructing basketball group’s brand name and keeping fans in the video game
- A postmortem on this year’s television and streaming in advance advertisement market with UM Worldwide’s Marcy Greenberger
- How the Martin household went from part-time vloggers to a household of social networks mavens
- Digiday editors on Trump administration choices and the effect on the advertisement market
https://digiday.com/?p=564311
More in Podcasts
