Italian vehicle business Lancia is being born-again as an EV-only brand name

Italian vehicle business Lancia is being born-again as an EV-only brand name

Lancia, the Italian vehicle business owned by Stellantis along with Fiat, Chrysler, Citroën, Vauxhall, and Peugeot, is being restored as an electrical vehicle brand name The business revealed strategies to produce 3 electrical automobiles in between 2024 and 2028: a brand-new Ypsilon, brand-new Delta, and an unnamed “brand-new flagship.” The brand name is likewise getting a brand-new logo design, the 8th in its 116- year long history, which returns its 1957 style.

By 2028, the strategy is for Lancia to solely offer electrical lorries. As Electrek notes, the business just offers a single vehicle (the Ypsilon) in a single market (Italy). It should not be too tough to phase out sales of its combustion engine automobiles.

Lancia Brand CEO Luca Napolitano.

Lancia Brand CEO Luca Napolitano stands in front of Lancia’s “three-dimensional manifesto” sculpture and brand-new logo design.

Image: Lancia

Alongside its EV strategies and brand-new logo design, Lancia has likewise exposed a brand-new style language that it states will direct the production of the upcoming 3 vehicles. It’s actually constructed a physical sculpture to work as a “three-dimensional manifesto” of these style concepts (envisioned above). Lancia’s CEO Luca Napolitano calls the sculpture, which has actually been called “Lancia Pu Ra Zero” a “masterpiece in which the past and the future remain in constant contact, in which sophistication is stabilized with the extreme spirit of types.”

Apparently “Pu Ra” is brief for “Pure and Radical,” in case you were questioning.

Lancia’s statement was brief on information about the electrical automobiles themselves, however Autocar notes that they’re most likely to be based upon Stellantis’ STLA little electrical platform which is likewise being utilized for the Peugeot e-208 and Vauxhall Corsa Electric. The brand-new Lancia automobiles are anticipated to be offered in Italy and a handful of other European markets to begin, prior to broadening with time.



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